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Sunrise Technologies:
national co-op ad campaigns
When Sunrise Technologies (now part of PriaVision, Inc.) received FDA approval for the LTK laser vision correction procedure, national co-op advertising campaigns
were ready to go. Coordinated TV, radio, and print ads were ready for local market customization. The LTK laser procedure was specifically for adults over 40, so we
stressed the aggravations of glass’s wearers. I wrote all copy, casted and directed TV and radio spots, and designed print materials.
