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Sunrise Technologies:
national co-op ad campaigns
These animated TV spots and coordinated radio and print ads were ready for local market customization when Sunrise Technologies (now part of PriaVision, Inc.) received FDA approval
for the LTK laser vision correction procedure. The LTK laser procedure was specifically for adults over 40, so we stressed the aggravations of glass’s wearers. I wrote all copy, worked closely
with the animation house on the TV spots, casted and directed voice-overs and the radio spots, and designed print materials.
